Masterpieces on the horizon: creating a brand and art commercialization strategies in the heart
of Europe

In-person professional development program

In person


May 13–19, 2024


Belgium (Brussels and Antwerp)+ France (Paris)


Starts at €1700


  • Studying the European experience: immersing in the cultural heritage of Europe, acquaintance with the work of old masters and contemporary art movements, analyzing successful strategies and programs implemented in the European Union in the field of culture and education.
  • Adaptating global trends: adapting best practices from European experience to achieve commercial success in the art market and improve the level of art education.
  • Professional development for artists: improving creative skills, deepening artistic perception, expanding knowledge and enriching educational experience.
  • Inspiration: assistance in search of inspiration, fostering creativity, and stimulating innovation in arts.
  • Art commercialization: developing an effective strategy aimed at commercializing art through modern approaches including platforms, exhibitions and creative events.
  • Building partnerships: facilitating the formation of sustainable partnerships with Belgian universities, art academies and cultural organizations to exchange knowledge and experience.

Certificate of European standart in English

Accompaniment by a coordinator

Translation into Russian 


  • European Commission, Parliament of Artists
  • University of Antwerp
  • Cultural Connections Platform
  • Royal Academy of Fine Arts
  • Royal Museums of Fine Arts of Belgium
  • Antwerp Art Weekend
  • Flanders Arts Institute 
  • European Night of Museums in Paris


May 13, Monday

Arrival in Brussels
  • Meeting and transfer from Brussels airport to the hotel
  • Hotel accommodation
  • Free time

May 14, Tuesday

Breakfast at the hotel
Greetings to the participants by the Head of the Belgian Education Council
  • Program presentation
  • Council Presentation
Training on "Opportunities for artists in the capital of the European Union"
Lunch break
Visit and information sessions at the Flanders Arts Institute
Kunstenpunt – arts support center in Flanders and Brussels
Visit to the Royal Museums of Fine Arts of Belgium
Free time

May 15, Wednesday

Breakfast at the hotel
Visit to EU institutions
  • Lecture on art support in the European Union and grants. Familiarization with the results of the EU Council meeting on Education, Youth, Culture and Sport, May 13-14, 2024
Lunch break
Visit to the Parliament of Artists in the European Quarter
Presentation of the cultural connections platform
  • Introduction to the Global Cultural Relations Program (GCRP) and other EU programmes, projects and initiatives related to the global cultural and creative sectors as well as international cultural relations

May 16, Thursday

Breakfast at the hotel and departure to Antwerp
"Art in Campus" Tour at the University of Antwerp
  • During the tour you will be able to visit the "Museum in Miniature" with over a hundred 1/7 scale miniature rooms dedicated to Belgian artists and art movements of Belgium
Lunch break
Program at the Royal Academy of Fine Arts, Antwerp
  • Meetings with the international department, faculties, discussing collaboration opportunities, exchange of experiences, a campus tour
Visiting galleries as a part of the 10th anniversary edition of Antwerp Art Weekend
  • Visiting exhibitions, master classes, performances, excursions and special events, free time
Evening at the KMSKA Museum
  • Visiting the Royal Museum of Fine Arts of Antwerp, recently opened after 11 years of renovation
  • Visiting the exhibition of the outstanding contemporary Flemish artist Jef Verheyen

May 17, Friday

Breakfast at the hotel
Training "How to build your brand and promote your work internationally"
Lunch break
Master class with the artist and visiting the exhibition at the Centrale for Contemporary Art
Participation in the evening program Nocturnes in the museums of Brussels
  • The program includes excursions, access to museum reserves and individual master classes

May 18, Saturday

Breakfast at the hotel, departure to Paris
Participation in the program of the 20th edition of the European Night of Museums in Paris in honor of the celebration of International Museum Day
Return to Brussels

May 19, Sunday

Breakfast at the hotel
Transfer to the airport, accompaniment
  • Departure

Cost of participation

€ 1700 per participant for a group of 20 representatives if paid before March 1, 2024
After March 1, it is planned to be a 10% increase in cost due to the rise in accommodation expenses.

The cost includes

  • Double accommodation in a 3-star hotel 
  • A single room requires an additional payment of €600
  • Breakfast at the hotel for 6 days
  • Lunches for 4 working days
  • Meeting at the airport and transfer to the hotel
  • Transfer to Antwerp, Paris and back
  • Transportation in Brussels
  • Transfer to Brussels airport
  • Trip and training programs in Antwerp, Paris
  • Work of coordinators
  • Translation into Russian 
  • Preparatory work for meeting arrangements
  • Accompaniment
  • Fees for European partners and trainers
  • Visa support (personal invitation from the Council)
  • issuance of European standard certificates

The cost doesn't include

  • Travel insurance, visa fees
  • Airfare
  • Dinners
  • Lunch in Paris

To submit an application